Volvo has the nicest cars

The Swedes have voted Volvo the world's most stylish car brand. This was after a vote via Kantar Sifo, where over 1400 Swedes had their say. But what about the rest? Here you can see the top 10 of the stylish list!

A somewhat surprising first place, isn't it?

Over 1,400 Swedes were asked: which car brand has the best design? By far the most, a full 13 percent, answered Volvo. Second place was taken by Audi, although with significantly fewer votes (6%). In order of ranking, Porsche (5%), BMW (5%) and Mercedes (4%) followed.

Daniel Odsberg, sales manager at Kvdbil , says he is somewhat surprised by the results.

– When talking about Volvo, design is usually not the first thing that comes to mind. Instead, the focus is usually on aspects such as safety, quality and longevity. But Volvo has a distinct Scandinavian style that emphasizes simplicity, elegance and functionality. It is obviously something that appeals to us Swedes, he says.

Volvo lovers are women, younger and from Stockholm

The women (13%) in the survey showed slightly more enthusiasm for Volvo than the men (12%). Otherwise, it is with the younger generation that Volvo's design makes the biggest impression. In the 18-34 age group, a full 16 percent believe that Volvo has the most appealing design language, compared to only 8 percent of those between 56 and 79 years old. But tastes and preferences also differ depending on where in the country you live.

Stockholmers (15%) are clearly more drawn to Volvo than residents of Malmö (7%), where BMW (8%) is more popular. But also in other places, such as Småland and on Öland and Gotland, Volvo is beaten on the design front. Here, it is instead Porsche's unique and iconic design that arouses the most admiration, with Saab in a surprising third place. Among other prominent sports car brands, Lamborghini stands out as being slightly more popular in Gothenburg than in other parts of the country. Gothenburg also has the largest proportion of Tesla fans.

About the survey
The survey was conducted in Kantar Sifo's web panel during the period 12–16 January 2023. A total of 1447 people aged 18–79 were interviewed, of which 1020 people had access to a car. The web panel is nationally representative and recruited based on random selection. There is no self-recruitment in Kantar Sifo's web panel.