Toyota owners worst at taking care of their cars

Audi owners are the most dedicated of all car owners when it comes to maintaining their cars. Volvo and BMW owners also invest a lot of time and resources. However, Toyota owners seem to have other priorities in life.

A well-maintained car has the ability to last longer and generate a higher resale value. If the car is also sparkling clean, it can also attract envious glances. But how carefully do we actually take care of our cars? We have investigated this with the help of Kantar Sifo.

Age is the difference

In the survey, about half (49%) of the participants stated that they take good care of their cars. This means that they rated themselves at least an eight on a ten-point scale when it comes to regular washing, servicing and other maintenance. The results showed no significant difference between genders, but age played a big role. 62 percent of those aged 56-79 stated that they take good care of their cars, compared to just 39 percent of those aged 18-34.

There were also large variations between different car brands, with Audi owners clearly taking first place (67%) ahead of Volvo (57%) and BMW (56%). Hyundai owners (55%) and Volkswagen (53%) also rank above the average. At the bottom are Toyota (35%), Renault (39%) and Mercedes (39%).

– I am not surprised that several premium brands are found at the top, if you have a slightly more expensive car you also put a little extra love into it, says Daniel Odsberg, Sales Manager Kvdbil .

This is the best place in Sweden for car care

The survey also reveals geographical differences. In Jämtland and Västernorrland, 58 percent gave themselves at least an eight, slightly more than in Stockholm and Malmö (55%). People in the counties of Jönköping, Kronoberg, Kalmar and Gotland are the worst at taking care of their cars (39%).

– The survey shows that city dwellers generally show somewhat greater commitment when it comes to caring for their cars. However, it is in Jämtland and Västernorrland that we find the most well-kept and meticulously maintained cars in the country, says Odsberg.

Top list: Car owners who are masters at car care

Percentage who have given themselves at least a rating of 8 when it comes to taking care of their cars through regular washing, service and other maintenance, where 1 means "not at all" and 10 corresponds to "very well".

About the survey
The survey was conducted in Kantar Sifo's web panel during the period 12–16 January 2023. A total of 1447 people aged 18–79 who have access to a car were interviewed. The web panel is nationally representative and recruited based on random selection. There is no self-recruitment in Kantar Sifo's web panel.